Destruction, mayhem and romance is featured in this 30 sec advertisement for Power 98 FM. Produced in early 2007, this advertisement is shown in a wide variety of media; ranging from local boardcast TV, TV Mobile and the design of it is used as printed advertisement on public transport. This advertisement is animated by our inhouse animators using Marcomedia Flash. It feature a cinematic and stronge characterisation approach to promote Power 98 FM, an rather unusual take for promoting radio station . This is to emphasis on the dramatic and youthful nature of Power 98 Fm and their target audience, namely “the young at heart”. The end result , — an unforgetable and colorful commerical that remain iconic among local boardcasting advertising campaign.
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